Digital Marketing Executive (Senior Associate / Associate)

Job Title	Digital Marketing Executive (Senior Associate / Associate)
Department	Integrated Marketing & Communications
Location	Yangon, Myanmar
Employment Type	Full-time
Reports To	General Manager
Working Hour	9:00am – 5:30pm (Monday to Friday)
Off Day	Sat, Sun & Public Holidays
Company	EFD Group

Job Description

The Digital Marketing Executive supports EFD Group’s brand growth and commercial objectives by planning, executing, monitoring, and optimizing digital-marketing activities across relevant online channels.

Key responsibilities include:

• Plan and execute digital-marketing campaigns across social media, websites, email, search, and other relevant digital platforms.
• Develop and maintain monthly content calendars aligned with brand, product, promotional, and business priorities.
• Create, coordinate, and publish digital content, including social-media posts, captions, visual briefs, videos, articles, email content, and promotional materials.
• Manage EFD Group’s digital platforms, including social-media accounts, website content, Google Business profiles, and email-marketing channels.
• Coordinate with internal teams, designers, agencies, photographers, videographers, influencers, and vendors to deliver campaigns on time.
• Plan, launch, monitor, and optimize paid digital-advertising campaigns, including audience targeting, budget allocation, creative testing, and performance tracking.
• Monitor comments, messages, online reviews, and customer feedback; coordinate timely responses with relevant teams.
• Track performance metrics such as reach, engagement, website traffic, leads, conversions, cost per lead, cost per acquisition, and return on advertising spend.
• Prepare weekly and monthly campaign-performance reports, dashboards, and improvement recommendations.
• Conduct digital, market, and competitor research to identify audience insights, content opportunities, channel trends, and campaign ideas.
• Ensure all digital content and campaigns comply with EFD Group’s brand guidelines, approval processes, and communication standards.
• Support product launches, promotions, events, corporate campaigns, and other marketing initiatives.
• Keep up to date with changes in digital platforms, advertising tools, and digital-marketing best practices.

Senior Associate – Additional Responsibilities

• Develop channel strategies and integrated digital-marketing plans aligned with business objectives, audience segments, and campaign budgets.
• Lead major digital campaigns from planning through execution, performance analysis, optimization, and post-campaign recommendations.
• Manage advertising budgets, monitor return on investment, and recommend reallocations to improve campaign performance.
• Analyze campaign, website, and customer data to identify actionable growth opportunities and performance gaps.
• Review content plans, campaign creatives, copy, and performance reports for brand consistency, accuracy, and effectiveness.
• Coordinate external agencies, influencers, and digital vendors; assess service quality and campaign outcomes.
• Provide guidance and on-the-job support to junior marketing team members where required.
• Identify opportunities to improve digital workflows, reporting, audience targeting, automation, and customer engagement.

Job Requirements

For Senior Associate

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Media, or a related field.
• 3–5 years of experience in digital marketing, performance marketing, social-media marketing, content marketing, or a related role.
• Proven experience managing multi-channel digital campaigns and paid advertising budgets.
• Strong working knowledge of Meta Business Suite and Ads Manager, Google Ads, Google Analytics, SEO, email marketing, and digital-performance metrics.
• Experience in campaign planning, audience targeting, creative testing, conversion tracking, and performance optimization.
• Strong content-writing and communication skills in English and Myanmar language.
• Strong analytical, presentation, stakeholder-management, and project-coordination skills.
• Familiarity with Canva, Adobe Creative Suite, CapCut, or similar creative tools; experience with CRM or marketing-automation platforms is an advantage.
• High creativity, accountability, adaptability, and ability to manage multiple deadlines independently.

For Associate

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Media, or a related field.
• 1–3 years of experience in digital marketing, social-media marketing, content marketing, marketing coordination, or a related role; fresh graduates with relevant internship or portfolio experience may be considered.
• Basic knowledge of social-media platforms, content calendars, digital advertising, email marketing, SEO, and campaign-performance metrics.
• Familiarity with Meta Business Suite, Google Ads, Google Analytics, Canva, Adobe Creative Suite, CapCut, or similar tools is an advantage.
• Good content-writing and communication skills in English and Myanmar language.
• Good creative, organizational, analytical, and attention-to-detail skills.
• Ability to manage assigned campaigns, coordinate with teams, meet deadlines, and act on feedback.
• Proactive, collaborative, adaptable, and willing to learn.

Key Competencies

• Digital campaign planning and execution
• Social-media and community management
• Content development and copywriting
• Paid advertising and performance optimization
• Digital analytics and reporting
• Brand consistency and creative thinking
• Customer engagement
• Vendor and stakeholder coordination
• Project and time management
• Ownership, adaptability, and continuous learning

Deadline	14/08/2026
Number Of Posts	Male/Female (2) Posts
Contact Email	careers@efdgroup.com
Contact Number	099 4646 8900